Sebratec, along with Polpo Creative, is proud to announce the launch of its new brand and identity, along with those of its subsidiaries. The brand is designed with a more human-centric approach, with a focus on placing our employees, or Sebratecers, at the forefront of our brand narrative.
Dubbed ”Symbiotic”, the new concept draws inspiration from nature and the constant evolution observed in organisms. This parallels the continuous evolution of Sebratecers, who consistently deliver innovative solutions to resource-heavy markets and challenge industry norms on a daily basis.
”We opted for an inside-out approach to rebranding, allowing Sebratec employees to shape our brand identity from within. This approach ensured that our new brand resonates more authentically with Sebratec’s internal values. Rather than a top-down marketing initiative, it was a democratic and inclusive process, involving the entire organization from the outset,” explains Linus Jonsheden, Head of Marketing at Sebratec.
The Creative Team Leading the creative charge behind the brand guidelines were Simon Attwater and William Menke, both serving as Art Directors, along with Sharazed Attwater, taking on the role of Client Director, all representing Polpo Creative. With extensive experience spanning numerous years and collaborations with renowned brands like Coca-Cola and Sony Xperia, the new Sebratec brand proudly stands as a highlight in their portfolio.
“In a cluttered and competitive marketplace where tech companies constantly vie for attention, Sebratec needed a brand platform and visual identity that would help them stand from the crowd. It’s thanks to Sebratec’s brave and visionary leadership and a complete trust in Polpo Creative’s collaborative process that we were able to make bold decisions, fast, to create a stunning identity that truly lives and breathes,” says Simon Attwater, Senior Art Director at Polpo Creative.
Learn more:
Watch the brand promo video here
